Since its launch, it has been downloaded over 100,000 times, received many positive reviews, and featured in tech blogs.
My role in this project was to work as a designer, teaming up with stakeholders to develop a consistent brand, and listen to users through BART’s research and marketing.
I updated some of the screens you see here visually, as a personal project. It was launched in 2018, and the screens shown in this case study were designed by me, as a personal project.
We aimed to create an app with a reliable interface and fluid experience for users plan their travels, resulting in a good acquisition to collect better data and provide a better transportation service.
Listening to users who took surveys on what they wanted from BART,
along with BART’s business requirements, we developed user flows and journey maps that laid out all possibilities in a clear and logical manner, for an easy use travel planner app.
The visual elements created for the app brings BART’s brand identity—which has been established through its use in stations, pamphlets and its website—to the screen.
BART Trip Planner has an intuitive navigation, multiple languages and alphabets, following accessibility standards, connecting timetables from more than 30 transit agencies.
The app maximizes usability and leads to a non-disruptive navigation with native gestures and behaviors commonly seen in map apps optimize the user experience, making it easy for users to get familiar with the app
With a flexible collection of templates for desktop and mobile devices, the design allows elements customization and creation of new pages in the back end, being true to the BART brand, being able to adapt and expand the product in the future.
The best apps for navigating public transit in the Bay Area
Trip-planning across California’s Bay Area is getting easier for anyone with the BART app
A good solution to help navigate a challenging route
The new BART mobile app offers exclusive features for hassle-free travel
